Johnson's Baby Top To Toe Bath is an ultra-mild cleanser that has been specifically designed for your baby’s delicate skin and sensitive eyes. The Johnson's Baby Top to Toe Bath is made from mild and gentle ingredients and is as pure as water. The safe formula doesn’t contain any parabens, sulphates, or dyes. Its clinically proven mild formula has a soft fragrance. It can be applied directly on the baby's skin or one can also use it on a soft wet washcloth for in-between bath wash-ups. It can be used on new-borns and through the early years of your baby's growth span.