The idea of Mamaearth was born when Ghazal and Varun Alagh were enjoying some quality time with their firstborn child. The couple realized that a lot of baby products are toxic and chemical-based. They started Mamaearth in 2016 to provide an ideal solution for zero toxin and chemical-free products. Eventually, Mamaearth became the 1st Asian brand with MadeSafe products.
The products are made from plant-based ingredients in a combination of science and Ayurveda. They are FDA-approved and dermatologically tested. Mamaearth has 80+ natural products under the categories of face, hair, body, and baby care. Their most innovative product is bamboo-based baby wipes.
Mamaearth believes in mum-power and involves many mums in the entire process. Only the products which receive the highest number of great responses are taken to mass production.
Mamaearth is the only brand that formulates its products based on a thorough analysis of the problems faced by moms. They adhere to strict testing techniques - microbial testing, toxin testing, stability testing, and dermatological testing - to provide safe products for mom and baby.
Every Mamaearth product is made as per international standards which undergo tests for traces of allergens, impurities, UV filters, preservatives, and harmful chemicals.
Yes, Mamaearth products are certified by MadeSafe. They are made with safe ingredients that do not cause any harm to babies. Babies are often prone to allergies but the ingredients used in Mamaearth baby products are natural, and the products undergo multiple tests to ensure that they are hypoallergenic. All the baby products are free from parabens, toxins, artificial fragrances, and other harmful chemicals.
Newborns have delicate skin. Mamaearth products maintain a pH of 5.5 to 5.7, which is recommended for sensitive baby skin. All the products are cruelty-free and are tested on human skin following the patch test procedure.
A new mom has sensitive skin. Even mild chemicals, which are usually harmless, can become a nuisance to a new mom. A new mom’s skin requires additional nourishment and has special skin concerns like stretch marks, dry nipples, etc. Mamaearth has a range of products specially designed to address the skin concerns of moms. They are made with natural ingredients that are non-irritant but deliver the best from nature directly. The toxin-free, mildly and naturally fragrant products are suitable for pregnant and nursing mothers as well.
It is quite understandable that the use of natural ingredients does not allow a prolonged shelf life. Hence, Mamaearth uses safe preservatives which are usually used in food products, especially for water-based products. They strictly avoid synthetic or harmful preservatives that may damage delicate skin.
Mamaearth has a wide range of products in the following categories:
To a parent, the safety of the children is of utmost importance. Naturally, parents are always vigilant about what product they are using for their children. But with Mamaearth you can rest assured because this brand double checks each of their products to ensure that it poses no risk but only benefits for a child.
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