I am totally in awe with the WOW Skin Science Apple Cider Vinegar Shampoo product after using it. It has all the essentials that I look for in shampoo, to keep my hair and scalp rich in health. I have been using this shampoo from past 10 days and I really like the way, my hair feels. This product is super gentle on hair and scalp as it’s made with pH balanced formulation, free from alcohols, sulphates and silicones. However, since the product is sulphate free for good, it doesn’t lather much compared to other shampoos and so is mild, as it doesn’t leave the hair dry making it ideal shampoo for every day use. Although, in case of oiled hairs, one may need to apply lot more product for proper clean up and the product spreads evenly on wet hairs with ease. But, I love the shine, smoothness and softness of my hair after every wash making my hair much more manageable. What impresses me more is that it contains DHT blockers which helps prevent hair loss. This light golden coloured product is said to be made up of 100% natural and raw Himalayan Apple Cider Vinegar, known for detox properties and helps removing dirt and build-ups gently, restoring shine and smoothness. I personally loved the mild and very pleasant smell of fresh apples which is simply amazing. However the smell vanishes after the wash. Also, the itchiness of scalp and dandruff is far much reduced. I definitely recommend this amazing product. No Parabens No Sulphates No Silicones Suitable for Normal to oily hair types pH balanced Makes hair Smooth, Shiny and Manageable Removes Dandruff Easily on pocket Travel friendly Dermatologically tested No Alcohols Cruelty free Made In India